Annotated Bibliography Essay Example for Free

Annotated Bibliography Essay An Annotated Bibliography: Stereotypes in Advertising August, Eugene R. Real Men Dont: Anti-Male Bias in the English Language. The University of Dayton Review Spring (1986): 336-347. Web. In Real Men Dont: Anti-Male Bias in the English Language, Eugene August states that men have been victims of negative bias equally if not more than women through gender restrictive language, which limits the roles men have, gender exclusive language, which excludes men from any type of consideration, and negative male stereotypes. Throughout the article August gives examples of ways in which males ave been forced to fit a certain role and if deviated from, they would be criticized and ultimately excluded from that party they were formerly attached to as an example of gender restrictive language. I agree with August in his arguments, but I would be a little more generous when finding victims on this subject. Women have been made victims Just as long, if not longer than men have. I feel as if the male community is lashing out against the women, almost I a way on giving then a taste of their own medicine. Yet in reality I shouldnt be structured as a war of the sexes, but ather an attempt on the part of all sexes, to acknowledge and condemn gender stereotypes. Berger, John. Ways of Seeing. 1972. London, Penguin, 1990. In the book, Ways of Seeing Ch. 7, John Berger tells us that the role of publicity has evolved from oil paintings. Publicity images draw on the visual language of oil paintings, but their purpose is to manufacture glamour. This is due to the fact that the spectator-buyer is always changing, publicity aims to sell us something, and in order to do this it must make the spectator-buyer appear incomplete to his or herself. It must make us think we are in need of something more. The more, is a dream that is created from the spectator-buyer, using the mystique and lure from what publicity has given them of how they can become more derisible, by imposing a false standard of what and what is not desirable. I have a similar opinion to that of Berger. I feel that publicity is not natural, but the product of a culture that defines an individual by what they possess. This idea of identity has been prostituted to a culture that tells an individual that they are no one if they do not buy the life publicized. The interesting point that Berger makes is that publicity never paints the full picture for the consumer. It only provides the tools and a canvas for which to paint. Publicity allows the spectator-buyer, to paint for his or herself of what he or she could be. It is not obscence to suggest that this has become the lifeblood of our publicity promise of transformation. Fowles, Jib. Advertisings 15 Basic Appeals. Mass Advertising as Social Forecast. Santa Barbara: Praeger, 1976. (16-27). Print. In the article, advertisings 15 Basic Appeals written by Jib Fowles, we learn that dvertisements make an attempt to reach out to one or more of our 15 basic emotions as outlined by Fowles. These are the fifteen basic emotional appeals that we as humans need, and if crafted correctly, might result in us engaging in the advertised product. As we learn of these essential needs, we learn that advertisements are not so thoughtless as we may have previously assumed. We learn that it is an art. The emotional appeals made in these advertisements act as the thin end on a wedge, when driven in to our conscious it then allows for the true message o flow in without almost any defense, thus accomplishing its purpose. I completely agree with the claim that Fowles made in his article. Advertisers seek to highlight and ultimately tap into our emotions to use them to persuade us into using the given product. One such emotion that is highlighted is the need for affiliation. Despite the fact that recent statistics have shown that people are doing things on their own more than ever before, the majority of advertisements are linked to this basic and fundamental emotion. This is because, Just as we as a people have an inner desire to chieve things on our own, we also need Just as much if not more than our independence, people to share in our achievements. Fowles does a great Job in highlighting this fact as well as many others in his article based on our 15 basic emotions. Kilbourne, Jean. Bath Tissue Is Like Marriage: The Corruption of Relationships. Cant Buy My Love: How Advertising Changes the Way We Think and Feel. New York: Touchstone, 1999. (76-94). Print. In the article, Bath Tissue Is Like Marriage: The Corruption of Relationships, Jean Kilbourne speaks out about how advertisements sink into our deepest needs for love and nurturing, and transfer them onto any given product. In order to accomplish this, advertisers must be able to capture our attention with something that the consumer yearns for, and then make the underlying message about how their product will achieve this goal. We learn that the roles of an advertiser not to care about the potential buyer, but to make the consumer feel as if they are loved. When an advertisement is able to lull us into a false sense of security, then it has ccomplished its Job. Kilbourne concludes with exposing that advertising has come to the point of promising that a product can deliver that which can only be given given by Kilbourne. In her article she sates that that advertisements exist to exploit or very real and inner human desires. As we look at advertisement in any medium, we find out that until we have associated ourselves with a certain product or brand, we are not enough. Whether it be ads replacing human relationships, men dominating women, or even that one cell phone is superior to another, all tug at the need to be n top, and without these products we are found wanting. But the hang up with the promise of accomplishment from a product is that it only last as long as the ads. Every time we turn on the television or the radio, we are exposed to hundreds of ads that dissect everything that is human about us and assigns a product to it. We shall ever be found wanting in the eyes in the world, the only escape is for us to search for what truly matters and stick to it. Wall, David. It Is And It Isnt: Stereotypes, Advertising And Narrative. Journal Of Popular Culture 41. (2008): 1033-1050. Academic Search Premier. Web. 29 Sept. 2013. In the article, It Is And It Isnt: Stereotypes, Advertising And Narrative. by David Wall, is claimed that stereotypes in advertising are still being used because they are still a viable way for advertisers to move a product because of familiarity. A point that Wall makes is that consumers see through the stereotype and the false climas made by advertisers, and the advertisers know this. So what the advertiser does is then play on manipulation of the mixed emotions of desire and anxiety. The product then ecomes, by the consumers own doing, the essence of happiness, freedom, and the channel to an altered paradisiacal reality. I agree with the claims made in this article. Interestingly enough Wall makes the accusation stereotypes will tell us much more about those doing the representing than those being represented(1037). This is interesting because in the rest of the article Wall discusses the fact of stereotyping and the reasons behind it, political, historical, cultural, and so on. But he never really comes back to his very strong comment. I would go a step further with this remark nd say that not only do stereotypes in advertisements reflect what the presenters think about different situation, but what the presenter believes the viewer-consumer believes about different situations. For the viewer not to be overly effected by the stereotypes they are exposed to, they need to learn, what Wall calls the language of analysis. Which is to allow those whom are targeted to see beyond smoke and mirrors of it all and understand stereotype as a form of cultural advertisement for the self that is inseparable from the wider cultural narratives that create it(1049).

Marlow’s Narrative Voice as a Rejection of the African People Essay

In â€Å"An Image of Africa: Racism in Conrad’s Heart of Darkness†, Chinua Achebe says that â€Å"it is the desire ¬Ã¢â‚¬â€one might indeed say the need—in Western psychology to set Africa up as a foil to Europe† (337). Indeed it is wise for Achebe to make this claim while discussing Joseph Conrad’s Heart of Darkness, a short novel that presents the relationship between Europe and Africa as an entirely one-sided narrative which denies the African people their right to personage. For a majority of the novel, Marlow’s narration of a story goes so above and beyond telling one narrative, that it works toward preventing the African people from developing a voice of their own. Edward Said, in Culture and Imperialism, provides perhaps the most efficient explanation as to how the narrative that Marlow tells in the novel works against the African people: As one critic has suggested, nations themselves are narrations. The power to narrate, or to block other narratives from forming and emerging, is very important to culture and imperialism, and constitutes one of the main connections between them. (xiii) Marlow possesses the power to narrate, and therefore the power to block the African people from possessing their own voice. Achebe is right in saying that Marlow’s depiction of Africa â€Å"projects the image of Africa as ‘the other world,’ the antithesis of Europe and therefore of civilization† (338). However, beyond preventing a narrative from happen through the telling his own, Marlow performs a narrative that works toward creating a separation between â€Å"us†, the Europeans, and â€Å"them†, the Africans (xiii). His narrative, for the benefit of European identity, denies the African people any voice at all in the affairs between the two continents. Therefore, Marl... ...tz has been aligned with by his confrontation of the darkness, the same savagery that ultimately consumes him, finds it’s only voice in his last words: â€Å"The horror! The horror!†, but regardless, Marlow cannot allow them to become a part of the final narrative. He knows better than to allow the voice of a savage, which Kurtz became through becoming so engulfed in the darkness, have a voice in his narrative. Once again, the narrative denies the Africans, even in the voice of a European man, ever from having a voice in a narrative that primarily takes place on their territory. Marlow, as a man of Europe, appears to make the decision as to whether or not tell the intended Kurtz last words, but he knows that he could not since they would be a voice of the Congo. In conclusion, Marlow’s narrative is the narrative of the European city which exploits the African colony.

Nrs-437v | Introduction to the Study of Ethics

My Moral Compass The personal values that help contribute to my worldview and philosophy of nursing that is most important, is my religion. I am a Christian and this means that I am to be Christ like in my every day life and work. I am taught to treat others as I would want to be treated and care for them as I would do for myself. I am to help the sick, wounded, poor and widowed. Nursing in its roots are very much the same thing. Helping the ones who are unable to help themself. The underlying rule for nurses is to do no harm. My spiritual vales shape who I am, what I am and what I do.If I do all things as if I were doing them to the glory of God, then I know all things would turn out right. When obeying God and his commands, my spiritual values teach me that all things work to the good of God and according to his purpose. Values are defined as the criteria to which actions, people and states of affairs are judged ( Encyclopedic Dictionary of Psychology 2006). Merriam-Webster defines morals as, of, or relating to principles of right and wrong behavior (Merriam-Webster). Ethics are the science of morality and also known as moral philosophy.It is defined as it seeks to discover a consistent principle by which human actions and character can be judged ( The Macmillan Encyclopedia, 2003a). The values, moral, and ethics that may effect my obligation to nursing practice are ones that are from the American Nurses Association’s code of conduct. It is my duty to follow a specific set of nursing code of ethics, which states the nurse shall in all professional relationships, practice with respect and dignity, worth and uniqueness of every individual, unrestricted by factors of socioeconomic class, personal attributes or the nature of the health problem.The primary commitment is to the patient, family, group and or community; protecting the health, safety, and the rights of the patient (American Nurses Association, Inc, 2001). My personal views, values, philosophy a nd world-view has been at times difficult in my nursing career. A couple of times we had to terminally wean patients from the ventilator support they were on, being a Christian and nurse you are to do no harm and this really plagued my values early on in my career.I was after a while to rationalize that because these patients had no quality of life and were clinically brain dead, we were not causing any harm. Then we had a patient with Amyotrophic Lateral Sclerosis (ALS). This patient was on ventilator support, unable to move his extremities, he was able to talk and make his needs known, and was able to eat. Then one day the doctors advised the patient related to the fact he was silently aspirating he was no longer going to be able to eat, and would require a feeding tube.The patient refused a feeding tube and then terminally weaned himself off the vent. It was my duty to take care of this patient on the day of the terminal wean, which was difficult for me, because I felt as though he was committing suicide and we were assisting his efforts. For me this was no different than the hospital being a Dr. Kevorkian. I do not believe in suicide and it was very difficult to maintain and preserve his wishes even though they were totally against my beliefs and values.I had to take care of him no matter what his decision was, whether right or wrong his values led him to remove his life support. During my years as working as a floor nurse I have now developed my own sense of what I feel is ethical and humane. I believe that if a patient has already been placed on ventilator support, instead of withdrawing life support, you place them on a do not resuscitate, do not treat, palliative measures only. Person’s whom are on long-term ventilator support, in most cases will develop some sort of infection, such as pneumonia or urinary tract infection.If you do not treat the infection and just let nature takes it’s course whether it is to have the body heal itself or if the body is overtaken in death, they can then die peacefully by letting nature take its course. Some personal thoughts on how my values, morals and ethics effect my nursing are that no matter what my beliefs and values are, when entrusted with the care of a patient, I may disagree with their values, beliefs, or ethics, however I am to treat them no different than I would someone with whom I do share the same values, beliefs or ethics with.My job is to treat everyone with the same type of respect, kindness and attention I would anyone else. I used to get a little unnerved at times when the hospital would have very important person (VIP) in the hospital and that particular patient would get preferential treatment, such as a 1:1 nurse. My education and beliefs are that no one in particular is a VIP, that all patients should be treated as if they were the president of the United States or the Queen of England. References values. (2006). In Encyclopaedic Dictionary of Psychology. Retr ieved from http://library. gcu. du:2048/login? qurl=http%3A%2F%2Fwww. credoreference. com/entry/hodderdpsyc/values Merriam-Webster. (n. d. ). Merriam-webster dictionary. Retrieved from http://www. merriam-webster. com/dictionary/moral ethics. (2003). In The Macmillan Encyclopedia. Retrieved from http://library. gcu. edu:2048/login? qurl=http%3A%2F%2Fwww. credoreference. com/entry/move/ethics American Nurses Association, Ince. (2001). Code of ethics with interpretive statements. Retrieved from http://www. nursingworld. org/MainMenuCategories/EthicsStandards/CodeofEthicsforNurses/Code-of-Ethics. pdf

The Problem of Light Pollution - 1613 Words

RESEARCH PROPOSAL How can new approaches in design reduce the problem of light pollution? Research question How can new approaches in design reduce the problem of light pollution? Background In most situations, light helps us see. But when it comes to looking at the night sky, light is actually a kind of pollution. Light pollution is the pollution caused by misplaced artificial light. It is a rapidly increasing environmental problem. In the urban landscape that we live in, light pollution can have implications for the visual environment, affects human health, creates energy waste and results in undesirable economic consequences. There are a lot of advertising lights on the street. For example unordered set LED advertising†¦show more content†¦Proposal Audience My idea is to make an installation that can fit approximate 20 people in a room. I am going to fill the room up with artificial light such as advertisement light box, LED displays and street light. When the people are walking in the room, they will get a feeling that they are walking on the street at night. These artificial lights are colourful and bright. While they are walking in the room, the lights will gradually fade or suddenly switch off. A milky way and thousands of faint stars will appear on the sky. A wide and diffuse band of the Milky Way towards Scorpios can be seen, whereas normally one sees only the brighter and narrower Sagittarius band in the southern sky. Audience can easily see the nearby surroundings by nothing more than the light of the Milky Way. The Milky Way is exceptionally bright, with tremendous structure and contrast between the obscured and unobscured regions. The design research will involve at least 20 volunteers. Designer will design several probes, wh ich the volunteers will be engaged for one week. The probes will be designed to create awareness with our volunteers to gauge how they perceive and react to different lighting situations.Show MoreRelatedLight Pollution And The Problems It Creates1595 Words   |  7 PagesLight Pollution and the Problems it Creates Sci-fi Synopsis: The year is 2258, and in an effort to keep up with the increase in population and industrialization, artificial light has increased to the point where one can no longer tell the difference between night and day, since it is always daytime somewhere in the world. The public have long since forgotten about the sun and the stars. People must initiate certain protocols in their homes in order to gain the dark necessary for sleep. One nightRead MoreLight Pollution1702 Words   |  7 Pagessociety known as light pollution. Light pollution is essentially excessive light from outside lighting fixtures that is misused and causes several negative effects. This increasing and perplexing issue is often magnified by industrialization and urban development which often neglects to consider the momentous problems light pollution causes. Despite serious efforts to minimize light pollution, â€Å"†¦light pollution rises about 6% every year† (Parks 30). One should know what light polluti on entails, theRead MoreLight Pollution And Its Effects On Health1544 Words   |  7 Pages Most people have heard of air pollution, water pollution, and many kinds of pollution like them. Issues like these are covered extensively in the media and are targeted by many environmental groups. In fact, many of these issues play significant roles in political elections. Though these kinds of pollution are widely known, there is another type of pollution that receives far less attention. Few environmental groups mention it, and many members of the general public have not even heard of it. HoweverRead MoreDont Light Up My Night1738 Words   |  7 PagesDon’t Light Up My Night I remember gazing at the stars with my mom when I was a kid. She pointed out the Milky Way and a number of constellations. She told me, â€Å"there are way too many stars to count!† Now, 50 years later, when I walk outside and look up, I see only a few identifiable constellations, no Milky Way, and I would venture to say there were so few stars that if I took a little time, I could count them all. Are there really fewer stars in the heavens? Not at all. The stars are up thereRead MorePollution Essay949 Words   |  4 PagesPollution is the introduction of harmful substances or products into the environment (Pollution, 2017). Ever since we were born there has always been a problem with harmful things on our planet. Humans have tried an enormous amount of ideas trying to help the planet. Adults tell the young kids to always recycle or to help the Earth by planting a tree. Those two ideas are spread around the entire world, but there are certain things going around that are no t helping the Earth. They are called pollutantsRead More Quality of Light Affects Quality of Life Essay1508 Words   |  7 PagesQuality of Light Affects Quality of Life Light pollution affects the lives of people around the world. It comes in a variety of forms and can be a nuisance, wasteful, and harmful. It may be a street light shining in a window, a high energy bill, or the absence of stars in the sky. Light pollution is a growing problem as human populations continue to thrive, land is increasingly developed, and Earth’s precious resources are consumed. In order to reduce current levels of light pollution and to keepRead MoreThe Effects Of Light Pollution On The Outdoor Environment1103 Words   |  5 Pagesmisdirected, obstructive or unneeded artificial light. Pollution is the adding-of/added light itself, in analogy to added sound, carbon dioxide, etc. Adverse consequences are multiple; some of them may not be known yet. Scientific definitions thus include the following: †¢ Degradation of photic habitat by artificial light. †¢ Alteration of natural light levels in the outdoor environment owing to artificial light sources. †¢ Light pollution is the alteration of light levels in the outdoor environment (fromRead More14 billion. That’s how many pounds of garbage are thrown into the ocean every year. 46%. That’s the1200 Words   |  5 Pagesyou can REDUCE your impact on the earth, you must first know HOW you’re impacting the Earth. Pollution is one way to negatively impact the Earth, but what is pollution? Defined literally it is the presence or introduction of a substance that has harmful or poisonous effects. The main types of pollution are air, water, land, noise, and light. Air pollution is a serious problem. It occurs when there are harmful amounts of gases, dust, fumes, or odors in the atmosphere. The main sourceRead MoreProblems Face by Earth948 Words   |  4 Pages nitrous oxide, and methane) trap heat and light from the sun in the earth’s atmosphere, which increases the temperature. This hurts many people, animals, and plants. The greenhouse effect is when the temperature rises because the sun’s heat and light is trapped in the earth’s atmosphere. This is like when heat is trapped in a car. On a very hot day, the car gets hotter when it is out in the parking lot. This is because the heat and light from the sun can get into the car, by goingRead MoreHow To Prevent Noise Pollution1001 Words   |  5 PagesWhat is Noise Pollution? Noise is essentially unwanted information or sharp changes in tones. Noise pollution is the act of creating noise. Noise is measured in decibels: 0 decibels is silent, 0 to 70 decibels is moderate, 70 to 80 decibels is the volume where noise can start becoming problematic. 80 to 120 decibels is considered loud noise and exposure at these levels for extended periods can cause permeant hearing loss. Therefore it is important to reduce noise pollution and your exposure to